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F(x) Jiu Jitsu

Brazilian Jiu Jitsu gym

A Finnish-language campaign visual for a Friday self-defence class.
Self-defence class campaign · Select the image to view it at full size.

Social Media Strategy & Growth

The goal

F(x) Jiu Jitsu wanted to strengthen its brand identity, increase visibility, and turn social media engagement into real registrations.

Our approach

We developed a cohesive social media strategy, refining the brand’s visual identity, tone of voice, and content direction. By combining awareness-driven storytelling with conversion-focused content, we transformed their social media into a channel that not only attracts attention but also drives business growth.

The impact

Results in 90 Days

~20New registrations across 3 newly launched classes
+279.6%Increase in content views
+6.4%Follower growth
127KViews on the top-performing Reel, driving significant Instagram traffic
Selected content

The videos

Three videos created for F(x) Jiu Jitsu. Select a video to watch.

F(x) Jiu Jitsu · What's your fav submission
F(x) Jiu Jitsu · Do this if someone pushes you
F(x) Jiu Jitsu · New member for the gym
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