Golf culture. A social point of view.
Bogeylab is a modern indoor golf simulator in Jyväskylä that combines golf with a social hangout experience: darts, PlayStation, Takomo clubs, and a relaxed lounge atmosphere.
The goal
Increase brand visibility, attract younger audiences who may not have tried golf before, and maintain loyalty among existing golf enthusiasts.
Our approach
We developed a content strategy centered on humor, community, and authentic golf culture. Through relatable golfer memes, personality-driven awareness videos, and social-first storytelling, we repositioned Bogeylab from a traditional golf simulator to a fun, social destination.
Results
One month · 8 videos
Increased overall visibility and engagement across social media in one month with 8 videos.
The videos
Three videos created for Bogeylab. Select a video to watch.